AI assisted data collection, Smarter Surveys – New Global Market research trends to watch out for in 2021

Market research is a continually evolving sector that has helped brands, organizations, individual researchers, and academicians stay ahead of the competitors. With the global economy getting hit massively in 2020, research functions only grew in stature and importance. If anything, focusing on conducting smarter, efficient, and impactful research has been on the rise. Market research…

How can Brand Owners amend their Communication Strategies amid the Covid-19 pandemic?

As we march towards the supposed end of lockdown, boutique PR agency Ashwini Publicity lists down the best practices for brand owners to ramp-up their brand’s communication strategies amid the Covid-19 pandemic For a communication agency, having strived since last three decades and serviced 1000+ clients across the industries over the years, this phase makes…